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Business agility for customer centricity

Business agility for customer centricity

To be truly customer-centric, your business needs to be agile. In other words, your business must be able to respond to changing customer needs. In the book “designed for digital” by Jeanne Ross, et al. of MIT CISR, “business agility” is described as a key capability...

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You can’t “just build a mobile app”

You can’t “just build a mobile app”

There's no question that mobile apps are becoming increasingly popular. In fact, many businesses now require a mobile app to remain competitive. However, developing a mobile app is not as simple as creating a website. In addition to the front-end design, you also need...

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Service blueprint is key to digital transformation

Service blueprint is key to digital transformation

Transformation initiatives generally have low levels of success according to research. The limited success according to John Kotter, a leadership and change management professor at Harvard Business School, is the result of not following due process. In the field of...

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