ROQ CX
Start a prototype sprint →
Prototyping studio · for SMEs

From idea to
live prototype
in 2 weeks

ROQ CX is the fractional product team SMEs hire to turn napkin sketches into clickable prototypes, validate with real users, and ship the ones that earn their place, all on a fixed two-week cadence.

Start a prototype sprint→Compare the sprints
14d
avg. idea → click-through
$0
until sprint kick-off
20y
product delivery DNA
prototype.roqcx.com / sprint-042
LIVE
BookingFlow / step 2 of 4◆ building → 4%
Thu
12
Fri
13
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2:30 PM · 60 min fittingtailor: Aisha
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◆ Recent work · Mazadak v3 · shipped in 14 days · ◆ Recent work · DubaiSevens Companion · shipped · ◆ Recent work · ClinicQ Reception · prototype sprint · ◆ About 30% of sprints end in a deliberate kill · ◆ Now booking · July cohort◆ Recent work · Mazadak v3 · shipped in 14 days · ◆ Recent work · DubaiSevens Companion · shipped · ◆ Recent work · ClinicQ Reception · prototype sprint · ◆ About 30% of sprints end in a deliberate kill · ◆ Now booking · July cohort◆ Recent work · Mazadak v3 · shipped in 14 days · ◆ Recent work · DubaiSevens Companion · shipped · ◆ Recent work · ClinicQ Reception · prototype sprint · ◆ About 30% of sprints end in a deliberate kill · ◆ Now booking · July cohort◆ Recent work · Mazadak v3 · shipped in 14 days · ◆ Recent work · DubaiSevens Companion · shipped · ◆ Recent work · ClinicQ Reception · prototype sprint · ◆ About 30% of sprints end in a deliberate kill · ◆ Now booking · July cohort
The sprint, step by step

Five stages.
One predictable rhythm.

Every ROQ engagement runs on the same 14-day sprint. Same shape, same checkpoints, same deliverables. Predictability is a feature.

Day 1
Idea capture

A 90-minute working session to translate "I think we should…" into a sharp problem statement, a target user, and a success metric.

Workshop · Miro · Notion
Days 2–3
Sketch + flow

Low-fi screens and clickable flows. We keep it ugly on purpose so feedback is honest. You see two divergent directions, not one.

Figma · paper · Loom
Days 4–7
Build prototype

A hi-fi clickable prototype on real-feeling data. Hosted at a URL. Works on phones. Looks shippable. Often is.

React · Supabase · Vercel
Days 8–11
Test with humans

Five moderated sessions with people from your target segment. We bring the recruits. You watch every minute, live.

UserInterviews · Tella
Day 14
Decide

Ship, iterate, or kill: written, on paper, no maybes. ~30% of sprints end in a clean kill. That is the point.

Memo · go/no-go
Fixed-fee sprints

Four sprints.
Pick the shape that matches the job.

Prototype, build, and launch for product ideas. Website Sprint when the site is the product. Stop after any milestone, keep everything you've built.

02weeks
Validated prototype
A clickable thing your users actually clicked.
  • Hi-fi prototype on a public URL
  • 5 user interviews, recorded
  • Go / no-go memo, signed
 
PROTOTYPE.ZIP · FIGMA · MEMO.PDFSee sprint →
04weeks
Production-ready slice
One real feature, end-to-end, in your stack.
  • Auth + database + payments wired
  • Analytics + error tracking on day one
  • CI/CD, staging, handoff docs
 
GITHUB REPO · STAGING ENV · RUNBOOKSee sprint →
04weeks
Website that earns
Built from the diagnostic, not a wishlist.
  • Business diagnostic before design
  • Production site + real content
  • Tracking against one success metric
from AED 18,000 · $5,000 USD
DIAGNOSTIC.PDF · SITE · HANDOVER.MDSee sprint →
08weeks
Market launch
Live with real customers, measured.
  • Landing page + paid trial flow
  • Onboarding email sequence
  • 30-day cohort dashboard
 
LAUNCH POST · COHORT METRICSSee sprint →
Fixed-fee per milestone. Cancel between any two. Website Sprint starts from AED 18,000. Product sprints are quoted on the kick-off call.
Compare all sprints →See sample sprint plan →
What we do, plainly

One team. Strategy,
design, and code.

We are deliberately small: three people on every engagement, not a pyramid of juniors. The same humans who scoped your sprint show up to test it with users.

01 · CAPABILITY
Product strategy

Turn fuzzy "we should build…" into a brief sharp enough to test in a week. Problem framing, segment selection, success metrics.

  • → Discovery sprints
  • → JTBD interviews
  • → Bet sizing
02 · CAPABILITY
Design + prototyping

High-fidelity clickable prototypes that look and feel like the real thing, because your users need to react to product, not Figma squares.

  • → Hi-fi UI design
  • → Clickable Figma + code prototypes
  • → Brand-aligned systems
03 · CAPABILITY
Build + ship

When the prototype earns it, we build the production version in your stack or ours, and stay through launch.

  • → Full-stack React/Node
  • → Supabase, Stripe, Postgres
  • → Launch + analytics setup
Selected work

Things we built
in a hurry, on purpose.

Two examples of SMEs we've worked with at full sprint pace. Both went from blank page to live customers in under 90 days.

https://www.syntheve.com/
Syntheve · ATS resume checker case study screenshot
◆ CASE / 012026
Syntheve · ATS resume checker
Know why you're not getting interviews, then fix it fast.
30s
ATS match score
0
signup required
PDF
processed in memory
Dubai 7s · event ticketing case study screenshot
◆ CASE / 022021
Dubai 7s · event ticketing
Built a ticketing platform between two rugby seasons.
80k+
tickets scanned
2M+
app interactions
3k/h
peak scan rate
Things you'll ask

Short answers to
reasonable questions.

We onboard one new SME per cohort, every two weeks. Most engagements start within 10 business days of the kick-off call.
No. Most of our SME clients have zero engineers. We act as the temporary product team: you bring the domain expertise, we bring the prototype.
Then you saved 8 months and a six-figure dev budget. About 30% of our sprints end in a clean kill. We consider that the system working.
You do, from minute one. Every repo, Figma file, and recording is handed over under your name. No vendor lock-in, ever.
Fixed fee per sprint. Website Sprint starts from AED 18,000 ($5,000 USD). Product sprints are quoted on the kick-off call. No retainers, no T&M, no scope-creep invoices. You can stop after any sprint without penalty.
Yes. About half our clients keep us on a one-sprint-per-month rhythm for iteration. The other half graduate to their own team. Both are fine.
Now booking · July cohort

Your prototype is two
weeks away. Start one.

30-minute kick-off call. No deck, no SOW, no pre-engagement dance. We figure out together if a sprint is the right shape for the idea.

Book the kick-off call →Or email hello@roqcx.com