Digital Brand Presence
CMPM increased lead gen and brand awareness by 50% and 40% respectively with the help of ROQ CX’s website design and social media marketing strategy. The company also saw a 25% increase in social media followers.
Established in the United Arab Emirates in 2020, CMPM is a professional construction project and cost management consultancy. The company has a strong reputation for delivering high-quality services to its clients. However, as the construction industry becomes more competitive and digital, CMPM knew it needed to improve its online presence and marketing efforts to stay ahead of the competition.
- Build a professional and user-friendly website
- Increase lead generation and brand awareness through digital marketing
- Attract more qualified leads and convert them into paying customers
ROQ CX worked closely with CMPM to understand their business, target audience, and marketing objectives. Based on this information, ROQ CX developed a customized digital marketing strategy that included:
- A new website design and development: ROQ CX redesigned CMPM’s website to make it more professional, user-friendly, and mobile-responsive. The new website included a clear and concise message, easy-to-use navigation, and prominent calls-to-action.
- SEO optimization: ROQ CX optimized CMPM’s website for search engines to improve its visibility and ranking in search results. This included keyword research, on-page optimization, and off-page optimization.
- Social media marketing: ROQ CX developed a social media marketing strategy for CMPM that included creating and posting regular content on LinkedIn and Twitter. The social media campaigns were designed to engage potential customers and drive traffic to the website.