Business agility for customer centricity

Business agility for customer centricity

To be truly customer-centric, your business needs to be agile. In other words, your business must be able to respond to changing customer needs. In the book “designed for digital” by Jeanne Ross, et al. of MIT CISR, “business agility” is described as a key capability...
You can’t “just build a mobile app”

You can’t “just build a mobile app”

There’s no question that mobile apps are becoming increasingly popular. In fact, many businesses now require a mobile app to remain competitive. However, developing a mobile app is not as simple as creating a website. In addition to the front-end design, you...